MACY’S ART DIRECTION

As the overseer of visual content creation, I lead the development of a wide array of materials spanning advertisements, print publications, product packaging, and film productions. Collaborating closely with creative teams, I ensure that each visual asset aligns seamlessly with our brand identity and resonates with our target audience. Whether it's crafting eye-catching advertisements to captivate viewers, designing compelling print publications to inform and inspire, or conceptualizing innovative product packaging to enhance shelf appeal, I strive to deliver visually stunning content that leaves a lasting impression. Additionally, I play a key role in film productions, from ideation and storyboarding to directing and post-production, ensuring that every frame reflects our brand's vision and message. By leveraging my expertise in visual storytelling and design, I contribute to the creation of impactful visual experiences that elevate our brand presence and drive engagement across various mediums.

FASHION

JEWELRY

As the Jewelry Editorial Responsible, I am entrusted with the task of curating captivating and compelling content that showcases our exquisite jewelry collections in the best light possible. With a keen eye for detail and a passion for storytelling, I meticulously plan and execute editorial shoots that highlight the unique craftsmanship and elegance of each piece. From selecting the perfect settings and coordinating with photographers and stylists to crafting engaging narratives that resonate with our audience, I ensure that every editorial piece reflects the essence of our brand and enhances its allure. Additionally, I oversee the editing process, refining images and text to perfection before publication, and collaborate with marketing teams to strategically distribute our editorial content across various platforms. Through my dedication to excellence and creativity, I aim to inspire and captivate our audience, establishing our brand as a leader in the world of luxury jewelry.

BEAUTY

HOME

I take pride in curating compelling and visually stunning content that showcases the beauty and functionality of our home products. With a keen understanding of interior design trends and a passion for storytelling, I meticulously plan and execute editorial shoots that highlight the unique features and versatility of each item in our collection. From selecting the perfect settings and coordinating with photographers and stylists to crafting engaging narratives that resonate with our audience, I ensure that every editorial piece reflects the essence of our brand and enhances its appeal. Additionally, I oversee the editing process, refining images and text to perfection before publication, and collaborate with marketing teams to strategically distribute our editorial content across various platforms. Through my dedication to excellence and creativity, I aim to inspire and empower our audience to create stylish and inviting homes that reflect their individual tastes and lifestyles.

Drawing upon my passion for fashion and keen eye for detail, I meticulously plan and execute editorial shoots that highlight the unique features and timeless elegance of each item in our range. From selecting the perfect settings and coordinating with photographers and stylists to crafting engaging narratives that resonate with our audience, I ensure that every editorial piece embodies the essence of our brand and evokes a sense of luxury and sophistication. Additionally, I oversee the editing process, refining images and text to perfection before publication, and collaborate with marketing teams to strategically distribute our editorial content across various platforms. Through my dedication to excellence and creativity, I strive to inspire and empower our audience to express their individuality and elevate their personal style with our exquisite footwear and handbag offerings.

ACCESSORIES